Are Swedish business people really that lagom?
Are Swedish business people really that lagom?
by: Colin Moon
Swedish business people consider themselves lagom, meaning normal. They are often unaware that their international business partners may have a different opinion. Communications expert Colin Moon thinks they are amusing and, at times, really quite odd.
Communications expert Colin Moon knows the Swedes better than they do themselves.
Take the Swedish meeting culture for example. Swedish business life abound with meetings. An abnormal amount of meetings. When Swedes say “Mötet gick bra” (“The meeting went well”), what exactly do they mean? There were heated discussions? The meeting went on for ages? An incredible number of decisions were taken? I doubt it.